Sunday, May 31, 2009
Get the Picture or Get Lost
Wow, 2,000 press releases! How many of those actually contain news? Noise from traditional PR tools across fragmented media channels are fueling bad pitches and stunts that have little or nothing to do with helping the client’s business.
As a result PR people are struggling to help clients stand out – in any way possible. But more isn’t the solution to any problem. Better is the answer. How do we improve?
We must embrace the visual.
Visuals decrease our word count and increase our effectiveness. And in a Web 2.0 society it's become cheaper and easier to make our efforts über visual. The evolution of news and search is making this visual leap essential.
The rest of this post is available as a free .pdf file you can grab here if you're interested. Oh and we also cross-posted this to Strategic Public Relations.
in Södermalm with Sandra Beijer
Stockholm's Sandra Beijer and I ran into each other outside a cafe in Södermalm. I can't remember if it was Sandra who asked me why I chose to visit Stockholm (seems like everyone asked me that), but my answer was almost always, "I heard this is where the most beautiful people in the world live," and half jokingly, "I hope to someday marry a Swedish Super Model.
Shadia
Side A
Side B
Wow, thank you random Bay Ridge video store...The friendly shopkeeper told me Shadia is one of the classic singers from Egypt. Haunting melodies and songs of possible heartbreak and disappointment by an old film actress? I adore this whole scenario (along with the design of the cassette cover).
Patient Modesty: Volume 18
NOTICE: AS OF TODAY JUNE 14, 2009 "PATIENT MODESTY: VOLUME 18" WILL BE CLOSED FOR FURTHER COMMENTS. YOU CAN CONTINUE POSTING COMMENTS ON VOLUME 19.
Continuing on with the discussions of patient modesty, I want to add to the mix the consideration, as expressed in the above graphic, of whether there is such a thing as a "false modesty", a path which if followed could lead to late or inadequate diagnosis and treatment and misery, if not debility and death. On the other path, the direction is that of "good health" ignoring modesty and leading to the goal of "happiness". Just something to think about, put in a graphic form. ..Maurice.
Graphic: "Which Way Will You Choose", an illustration from an old sex hygiene manual, taken from Wikipedia and modified by me with ArtRage. Instead of the path "sex hygiene" I substituted the words "Good Health".
The Iraqi Resistance, once again
"O Lord our Father, our young patriots, idols of our hearts, go forth to battle - be Thou near them! With them - in spirit - we also go forth from the sweet peace of our beloved firesides to smite the foe. O Lord our God, help us to tear their soldiers to bloody shreds with our shells; help us to cover their smiling fields with the pale forms of their patriot dead; help us to drown the thunder of the guns with the shrieks of their wounded, writhing in pain; help us to lay waste their humble homes with a hurricane of fire; help us to wring the hearts of their unoffending widows with unavailing grief; help us to turn them out roofless with little children to wander unfriended the wastes of their desolated land in rags and hunger and thirst, sports of the sun flames of summer and the icy winds of winter, broken in spirit, worn with travail, imploring Thee for the refuge of the grave and denied it - for our sakes who adore Thee, Lord, blast their hopes, blight their lives, protract their bitter pilgrimage, make heavy their steps, water their way with their tears, stain the white snow with the blood of their wounded feet! We ask it, in the spirit of love, of Him Who is the Source of Love, and Who is the ever-faithful refuge and friend of all that are sore beset and seek His aid with humble and contrite hearts. Amen." Mark Twain
This [the above] is the slaughter and suffering that is being caused by the US occupation of Iraq. This is the death and suffering that is causing the Iraqi Resistance to once again form, gain strength, and prepare to resume full operations."
Dahr Jamail
The Return of the Resistance May 31, 2009
FROM THE OLD MENTAL INSTITUTION
Références musicales : The National, Madrugada, Chris Isaak
iOktember - Be there (mp3)
The result is impressive. Let's take Be there : a deep male voice, a shy female one, many instruments. If the lyrics are not very original, the song manages to create a loud and dark atmosphere. Very romantic. Powerful. They recorded their songs in the basement of an old mental institution. You would be crazy to not listen to them.
Pour mes compatriotes français
En mars 2006, alors que ce blog n'existait que depuis un mois, j'évoquais un très bon groupe intitulé Infinite Regress. Vous n'avez sans doute jamais entendu parler d'eux. Dommage. Et trop tard. Ce combo s'est séparé. Bonne nouvelle : les membres d'Infinite Regress ont rejoint la troupe d'iOktember, une sorte de The National rencontre Madrugada qui rencontre Chris Isaak.
Le résultat est impressionant. Prenez Be there : une voix masculine bien grave, une voix féminine timide, pas mal d'instruments. Si les paroles ne sont pas très originales, le morceau réussi à créer une atmosphère lourde et sombre. Très romantique. Puissante. Ils ont enregistré leurs chansons dans la cave d'un vieil asile de fous. Vous seriez dingues de ne pas les écouter.
Ronald Takaki: Rest in Peace
Takaki was a leading figure in comparative ethnic studies. He described an Asian American experience that had long been marginalized. In doing so, he deconstructed the mythology of Asian Americans as a model minority, and thus, returned them to their rightful place within the interwoven processes of American history from whence they had been ideologically extracted. He placed this experience within the broader context of the histories of people of color and immigrants within this country, with a particular focus upon the intersection of race and class. In this respect, he resembles Peter Linebaugh, another innovative historian who identified anarchic instances of liberatory social transformation within a turbulent mix of immigrants, runaway slaves and poor white laborers created by the Anglo-American globalization of the 17th, 18th and 19th centuries.
In other words, Takaki, as Linebaugh has done, dedicated his career to the publication of histories from below. Takaki, growing up in Hawaii, was not, unlike his continental brethren, interned during World War II. He grew up in an environmental where Japanese Americans were, by and large, considered the equals of whites. He committed the unpardonable sin of talking back, a sinfulness that only became more incorrigible as he lived through the radicalism of the 1960s. Even worse, he possessed the skill of presenting his works in a popular form that reached large numbers of Americans. His books, such as Strangers from a Different Shore and A Different Mirror, among others, were academic works that fared well in the marketplace. Predictably, he became a lightning rod from conservative discontent.
Older white historians did not appreciate the exposure of their biases and inadequacies by Takaki. Liberal Arthur Schlesinger was embarrassingly scornful of the multiculturalism represented by younger academics like Takaki. Takaki dismissed Schlesinger with a short, dry observation of his incompetence:
More than ever before, there is a growing realization that the established scholarship has tended to define America too narrowly. For example, in his prize-winning study, The Uprooted, Harvard historian Oscar Handlin presented -- to use the book's subtitle -- "the Epic Story of the Great Migrations That Made the American People. But Handlin's "epic story" excluded the "uprooted" from Africa, Asia, and Latin America -- the other "Great Migrations" that also helped to make "the American People." Similarly, in The Age of Jackson, Arthur M. Schlesinger, Jr., left out blacks and Indians. There is not even a mention of two marker events -- the Nat Turner insurrection and Indian Removal, which Andrew Jackson himself would have been surprised to find omitted from a history of his era.One can only imagine what Takaki said in private: how in the world can Schlesinger talk about the insidious influence of afro-centrism and the use of history as group therapy for minorities, when he doesn't know anything about the history of anyone except white people?
Of course, at a more mundane level, this dispute was a reflection of increasing competition for positions within the academy, the proteges of historians like Takaki were now being hired, while the ones of historians like Schlesinger increasingly were not. I had a personal encounter with sort of thing about 15 years ago, when I accidentally overheard a couple of old professors in the UC Davis American Studies program talking about a new Latina hire over dinner at a restaurant. They described her scholarship with the words vomit and diarrhea. Confronted with the demands of people that their heretofore buried histories and social experiences be told, such academics responded with the language of white supremacy instead of with an open, tolerant inclusiveness.
There is an irony in this. Historians like Schlesinger, and the American Studies professors that I encountered, were, no doubt, proponents of American exceptionalism, a belief that the US is a unique society that should be emulated around the world. Takaki, quite clearly, was not. Yet, it was Takaki, and the historians and sociologists that brought the experiences of women, people of color, immigrants, workers and poor people into the academic mainstream, in short, all those people who lived their lives outside the elite histories of government, geopolitics and economic development, that facilitated the creation of a new American identity. The current version of American exceptionalism now in vogue is one of inclusion, one in which the social experiences of people of various races, cultures, gender, even sexual orientation and religions are recognized, and yet remain fused in a decentralized, but firm, form of nationalism. The election of Barack Obama enshrined it as semi-official doctrine.
But the irony is more insidious than just this paradox. The new multicultural American identity, co-authored by Takaki and others, constitutes a critical ideological support for the so-called war on terror which includes the invasion, and ongoing occupations, of Iraq and Afghanistan. Our culture is purportedly inclusive, tolerant and, by and large, non-violent, in its resolution of domestic conflict. Their culture, by contrast, is not. Our multiculturalism is contrasted with the inherent violence of Islam and the peoples of the Middle East and Central Asia as a justification for perpetual military intervention and custodial oversight.
Needless to say, this is an extremely reductionist perspective about the US, the Middle East and Central Asia, but it is this, more than anything, I think, that explains the inability of many moderates and liberals to dissociate themselves from American militarism. It also creates doubt among non-whites that might otherwise be predisposed, in reliance upon memories of past national liberation movements, to oppose it. And, if there were any question about the proprietary of the project, just look at our military as opposed to their fighters, insurgents, or just plain terrorists. Our military is multi-colored, and even permits Arab Americans and Muslims to serve (only gays and lesbians are excluded as a result of an antiquated social policy that even the multiculturalists couldn't expunge), while the resistance is supposedly organized along lines of religious and ethnic intolerance. Again, simplistic and reductionist, but hard to effectively refute within the confines of limited American discourse.
Ronald Takaki was a bright, opinionated, insightful man. Chapter 1 of A Different Mirror, written in the aftermath of the 1992 Los Angeles riots, is one of best statements about the urgency of recognizing the realities of race and class in America that I have ever read:
Of course, Chapter 1 should be read in its entirety to appreciate the richness of Takaki's perspective, and as I do so, I cannot avoid the persistent questions. Did he become aware that the pursuit for a more accurate history pushed us down the road to Baghdad and Kabul? In the last years of his life, did he recognize the tragic consequences that flowed from the opportunistic expropriation of the values of multiculturalism? A social perspective motivated by a desire to further understanding about Americans from different backgrounds, and, implicitly, to further understanding about people from all over the world, was put in the service of the expansion of the American empire. All in all, a sad, humorless instance of what Lefebvre described as dialectical irony.What is fueling this debate over our national identity and the content of our curriculum is America's intensifying racial crisis. The alarming signs and symptoms seem to be everywhere -- the killing of Vincent Chin in Detroit, the black boycott of a Korean grocery store in Flatbush, the hysteria in Boston over the Carol Stuart murder, the battle between white sportsmen and Indians over tribal fishing rights in Wisconsin, the Jewish-black clashes in Brooklyn's Crown Heights, the black-Hispanic competition for jobs and educational resources in Dallas which Newsweek described as "a conflict of the have-nots," and the Willie Horton campaign commercials, which widened the divide between the suburbs and the inner cities.
This reality of racial tension rudely woke America like a firebell in the night on April 29, 1992. Immediately after four Los Angeles police officers were found not guilty of brutality against Rodney King, rage exploded in Los Angeles. Race relations reached a new nadir. During the nightmarish rampage, scores of people were killed, over two thousand injured, twelve thousand arrested, and almost a billion dollars of property destroyed. The live televised images mesmerized America. The rioting and the murderous melee on the streets resembled the fighting in Beirut and the West Bank. The thousands of fires burning out of control and the dark smoke filling the skies brought back images of the burning oil fields of Kuwait during Desert Storm. Entire sections of Los Angeles looked like a bombed city. "Is this America?" many shocked viewers asked. "Please, we can get along here," pleaded Rodney King, calling for calm. "We all can get along. I mean, we're all stuck here for a while. Let's try to work it out."
But how should "we" be defined? Who are the people "stuck here" in America? One of the lessons of the Los Angeles explosion is the recognition of the fact that we are a multiracial society and that race can no longer be defined in the binary terms of white and black. "We" will have to include Hispanics and Asians. While blacks currently constitute 13 percent of the Los Angeles population, Hispanics represent 40 percent. The 1990 Census revealed that South Central Los Angeles, which was predominantly black in 1965 when the Watts rebellion occurred, is now 45 percent Hispanic. A majority of the first 5,438 people arrested were Hispanic, while 37 percent were black. Of the 58 people who died in the riot, more than a third were Hispanic, and about forty percent of the businesses destroyed were Hispanic-owned. Most of the other shops and stores were Korean-owned. The dreams of many Korean immigrants went up in smoke during the riot: two thousand Korean-owned businesses were damaged or demolished, totaling about $400 million in losses. There is evidence indicating they were targeted. "After all," explained a black gang member, "we didn't burn our community, just their stores."
"I don't feel like I'm in America anymore," said Denisse Bustamente as she watched the police protecting the firefighters. "I feel like I am far away." Indeed, Americans have been witnessing ethnic strife erupting around the world -- the rise of Neo-Nazism and the murder of Turks in Germany, the ugly "ethnic cleansing" in Bosnia, the terrible and bloody clashes between Muslims and Hindus in India. Is the situation here different, we have been nervously wondering, or do ethnic conflicts elsewhere represent a prologue for America? What is the nature of malevolence? Is there a deep, perhaps primordial, need for group identity rooted in hatred for the other? Is ethnic pluralism possible for America? But answers have been limited. Television reports have been little more than thirty-second sound bites. Newspaper articles have been mostly superficial descriptions of racial antagonisms and the current urban malaise. What is lacking is historical context; consequently, we are left feeling bewildered.
How did we get to this point, Americans everywhere are anxiously asking. What does our diversity mean, and where is it leading us? How do we work it out in the post-Rodney King era? Certainly one crucial way is for our society's various ethnic groups to develop a greater understanding of each other. For example, how can African Americans and Korean Americans work it out unless they learn about each other's cultures, histories, and also economic situations? This need to share knowledge about our ethnic diversity has acquired new importance and has given new urgency to the pursuit for a more accurate history.
An Ethical Argument Against Same-Sex Marriage: The Outcome of Marriages
First, from the United States Centers for Disease Control and Prevention
2007 statistics:
• Number of marriages: 2,197,000
• Marriage rate: 7.3 per 1,000 total population
• Divorce rate: 3.6 per 1,000 population (46 reporting States and D.C.)
Second, I recently received an e-mail from a visitor to this blog which included the following comment:
"I have often wondered, with the dismal success rate of marriage in the western world, why gay people would want to emulate that most dysfunctional of co-habitations.....the desire for total equality, I suppose."
Third, I have nothing further to write to this thread except await your responses. ..Maurice.
Graphic: Customary wedding rings. Photograph from Wikipedia.
Making of a Media Darling: A Simple How To
Creativity (when a straight product pitch won’t cut it)
It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.
For example: RLM formulated a pitch for a lip balm. Instead of pitching the gooey product as its own story, we used a dermatologist as a spokesperson, and pitched a TV segment on keeping your skin healthy during the cold, dry winter months. As the dermatologist was giving tips, she worked in the lip balm as a great preventive measure and therapy for dry lips. The producer was happy because she had an expert giving her audience free advice and our (thrilled) client got a brand mention on live, and then viral, TV.
Uniqueness
Of course, if a product is groundbreaking or completely different, media coverage is all but guaranteed. My five-year-old nephew could have placed Viagra or BOTOX stories.
Timeliness/current events
Timeliness is always a key factor in securing optimal media coverage. For example, there is no better time to pitch a digital camera than December for the holiday Gift Guides.
In addition to leveraging reoccurring events such as holidays or seasons, using current events like a really unusual election (read: recall) can also pay nice dividends. For instance, we pitched a “career expert” client so that she could give commentary on life-changing careers as she promoted her new book.
Relationships
At the risk of sounding self-serving, which I risk every day, a good PR firm with established relationships is a key component to placing a story. As with anything in business, strong relationships will take you far. Developing mutual trust and respect with producers and editors will not only increase the chances that they will take a call from a PR pro, but it also increases the likelihood that they will cover stories that have less “headline appeal.”
Yes, of course, these four factors do not guarantee media coverage (or lack thereof), but understanding them will increase your chances of being the next big thing.
Simply put, at that point you can decide if autographs are allowed, darling.
But The Good News Is...
But the good new is...
I’ve been thinking a lot about photo books lately as I begin the arduous but enlightening process of making a maquette for Stranded. So I was happy when news of two compelling new books came my way.
The super talented photographers Juliana Beasley and Andrew Miksys along with four others have won the 2009 Siskind Foundation grant. Congratulations to them on this well-deserved honor.
The Future of Rationality
I wrote this sentence with my toes, just to amuse you.
So here's a thought I've been pushing around for a while. Are we on the path towards more or less rationality? The last several hundred years were marked by increased rationality: the rise and success of the scientific method, the Age of Enlightenment, the decline of religion and superstition, and so on. But you look around these days it seems that increasingly more people seem to be scared by the prospect. If you extrapolate that trend where will it lead us? Maybe there are just things we don't want to know. (See also The Right Not to Know).
It seems to me there's a sentiment in the air that we need more "spirituality," more "magic," more "wonders" in our increasingly technological world based on mechanical engineering and computer algorithms. Some people want to "reinvent the sacred," others emphazise "emotional intelligence" or "the power of thinking without thinking." Blink.
While I think some of these arguments aren't very insightful, there are two aspects I'm sympathetic to.
For one, I think there is at any one time a limit to what humans can possibly know, possibly even a limit to what we can ever know and we should be more aware of that. That means for example instead of being scared by gaps in our knowledge it or discarding them as a failure of scientists we should recognize the relevance of acknowledging and dealing with uncertainty, incomplete knowledge and 'unknown unknowns,' as well as be vary of The Illusion of Knowledge.
But besides that putting an emphasis on rationality neglects other cognitive abilities we have. For example, many of us have on some occasion met somebody who, through their experience, have developed a strong intuition for what might or might not work. Even though they might not be able to come up with any precise "rational" argument, they have a feeling for what seems right or doesn't. Granted, they might be mistaken, but more often then not you'll benefit from listening to them. One of the most important gifts, so I believe, of the human mind is to make what Plato called on some occasion at this blog an 'intuitive leap' into the unknown. Without such leaps our space of discoveries would be strongly limited. Rationality isn't always the path towards progress. (While not many insightful points were raised in the aftermath of the publication of Lee's book, I found it very interesting what Joe Polchinski had to say on the role of rigor in physics.)
Now let me step away from the human brain and consider instead of a system of neurons the systems that govern our every day lives, like for example our political systems. They have some "rational" processes to deal with input and to decide on actions. They also have some emergency shortcuts resembling unconscious reactions. If somebody throws a pillow at you, you'll raise your arms and close your eyes without a long deliberation of whether or not that's a good thing to do. If somebody throws a bomb on your territory you don't want to get stuck in endless discussions about what to do.
But what about intuitions and emotions? Where is the space for them?
Let us take as an example the credit crisis. It was not that people who were actively involved in building up the problem were completely unconcerned. They just had no way to channel their uncanny feelings. From a transcript of a radio broadcast "This American Life" (audio, pdf transcript, via):
- mortgage broker: ...it was unbelievable... my boss was in the business for 25 years. He hated those loans. He hated them and used to rant and say, “It makes me sick to my stomach the kind of loans that we do.”
Wall St. banker: ...No income no asset loans. That's a liar's loan. We are telling you to lie to us. We're hoping you don't lie. Tell us what you make, tell us what you have in the bank, but we won't verify? We’re setting you up to lie. Something about that feels very wrong. It felt wrong way back when and I wish we had never done it. Unfortunately, what happened ... we did it because everyone else was doing it.
Italics added. My favourite part though was this
- Mike Garner: Yeah, and loan officers would have an accountant they could call up and say “Can you write a statement saying a truck driver can make this much money?” Then the next one, came along, and it was no income, verified assets. So you don't have to tell the people what you do for a living. You don’t have to tell the people what you do for work. All you have to do is state you have a certain amount of money in your bank account. And then, the next one, is just no income, no asset. You don't have to state anything. Just have to have a credit score and a pulse.
Alex Blumberg: Actually that pulse thing. Also optional. Like the case in Ohio where 23 dead people were approved for mortgages.
Well, so much about rationality. The point is it's not that people didn't feel there was something wrong. It was just that the system itself had no way to address that feeling. The negative feedback it could have provided went nowhere.
Or take the academic system, one of my pet topics as you know. It's not that people think it's all well and great. In fact, they can tell you all kinds of things that don't work well and some can complain seeming endlessly. But the system itself has no way to address these concerns. The only way to improve it is external intervention, which however usually only takes place once things go really wrong.
It's like you go out with a guy and even though you don't know exactly what's wrong, he makes you feel really awkward. But instead of just stop dating him you'd go see a shrink who looks up in a book what you're supposed to do. That's about what's wrong with our political systems.
So what's the future of rationality? I think we'll need to find its proper place.
Aside: I believe that many of the arguments we have about rationality are based on a lacking definition. For example if I intend to buy a new gadget I will typically look at the first few offers and pick the one I like best, finito. Sure, if I had looked a little harder or a little longer I might have saved some bucks. But frankly I'd rather pay more than spending an infinite amount of time with customer reviews. I think this is perfectly rational. Others might disagree. (And now encode that in your utility function.) That is to exemplify that rationality might not easily be objectively quantifiable.
Saturday, May 30, 2009
Frolicking in the sunshine on the Isle of Wight
BBC INSIDE OUT FILMING - THE ISLE OF WIGHT
Time to take on a new challenge Ben and this time not a physical one but a mental one - how about appearing as a guest presenter for the BBC......eeek, not an opportunity to be passed up. So my girlfriend Bre, Jane the producer, Joe the cameraman and Ian the soundman all headed to the Isle of Wight (just off the south coast of England) to film a program all about this gorgeous little gem of an island and what is has to offer as a tourist destination.
I remember when I was about 5 years old (yes a stupidly long time ago I know) my Grandma and Grandpa sent me a postcard from the island and it looked something like this.....
...describing the Wonders of the Isle of Wight, I still remembered four of them and they are:
- "Lake" where there is no water.
- The "Needles" you cannot thread.
- "Ryde" where you walk.
- "Cowes" you cannot milk.
- "Freshwater" you cannot drink.
- "Newport" you cannot bottle.
- "Winkle street" where there are no Winkles
- "Newtown" which is very old
First stop of the day was to be Freshwater Bay to try something I've always wanted to have a go at, Coasteering - the process of jumping over rock archways, swimming through wave filled gaps, climbing up cliffs and ducking under water into invisible caves.
Arriving at Isle of Wight Sea Kayaking we met Owen our instructor for the day as I tried to persuade Bre to take to chance to dip into some freezing cold English water....for what I guaranteed her would be some fun!
We kitted up in our wetsuits, buoyancy aid, booties and helmets and all trundled off along the promenade towards the waves which were crashing onto the chalk cliffs making the heart rate raise just a little as we dipped our toes into the ocean full of expectation for the experience which lay ahead.
The waves continued to build as we swam out into the swell keeping close to the cliffs but just far enough away not to be pummelled into them and as we turned the corner the first of the caves came into sight. Owen leading us very expertly all the way offering guidance on the best way to take on this new form of adventure with a BBC underwater camera strapped to the side of his helmet.
We continued for another half an hour along the coast, clambering up the sharply hewn rocks, jumping off the higher ledges and swimming through some amazing caves and tunnels until I turned to look at Owen....and the camera was missing, oh crap there goes the best of the footage then!
Back on dry land we made our apologies for loosing the camera, dried off and headed back to the Colonel before leaving for the other side of the island after a wicked experience attacking the coastline with a very different and exciting approach to water sport.
Steephill Cove
Steephill Cove is a little piece of treasured history which really hasn't changed for the past 500 years and when you arrive down the steep footpath you can understand why - its the only means of access, apart from by boat, to the collection of fishing cottages. The Wheeler family have owned the vast majority of these amazing little houses since the 1400's along with the cafe and restaurant, Dave being the oldest member of the family. His official name is Dave Wheeler MBE, or the Island Caretaker! He was presented with his MBE a few years ago for services to deckchairs of all things, and when given the opportunity to go to Buckingham Palace to receive it he refused saying he didn't want to leave the island. In the end the Royal Family sent a Lieutenant to present it to him!
Dave's extensive family live here and every day his two sons Jimmy and Mark head out in their boat to check the crab and lobster pots, the catch from which supplies their wives with the supplies to run the cafe (famous for its Crab Pasties) and the restaurant. Real cottage industries which thrive here during the warmer months of the year.
Simon from the Ventor Blog stopped off to meet me and as we wolfed down a pastie he explained to me the tools of the trade I need to be employing to make my blog writing more interesting and interactive to all of my followers. He and his wife have been publishing their works on the internet for a number of years and were great to chat to. Thank you to them for their information.
Sea Kayaking
We raced back across the island to meet Owen and Tim who'd kindly offered to take Bre and I out Sea Kayaking for the last activity of the day, we launched just past Yarmouth and as we paddled along the coast trawled some lures for anything we may be lucky enough to catch in time for dinner.....wishfully thinking, we caught nothing and instead headed to the Fish n Chip shop for a guaranteed catch!
Bre and I retired for the evening to a fantastic cliff top campsite called Grange Farm where the owner had very kindly reserved the sea-view site for us and for the first time since January we erected the tent atop the Colonel. A little warmer than last time from -5c up to 15c, excellent.
Red Squirrels
Our last day on the island had more adventure and new experiences tied into it, starting with a visit to Alverstone Mead Nature Reserve to feed the resident red squirrels.
Red squirrels are the only squirrel native to the British Isles. They are disappearing from the mainland fast and are being replaced by the introduced American grey squirrel.
The Isle of Wight is an important stronghold as the Solent provides a barrier to grey squirrels. However a grey does find it’s way to the Island sometimes, so we need to be vigilant. There are contingency plans for dealing with greys that arrive on the Isle of Wight. Not only do grey squirrels outcompete reds, they carry the deadly squirrelpox virus, which is fatal to the reds.
It is illegal to bring a grey squirrel into red squirrel territory. The penalty is 2 years imprisonment or £5,000 fine. It is also illegal to release a grey anywhere, once it is caught.
Talk about cute, these little red-haired creatures rock and truly do feed right out of your hand, as soon as you crack a nut they come scampering across the roof of the hide and peer at you through their little black eyes. If you give them a whole nut the effort of breaking into it is all too much and they disappear off to bury it in preparation for the winter...in somewhere they no doubt forget about!
John and his group of volunteers had done an amazing job at preparing the woodland which surrounds the hide and provides a multitude of different environments for the local wildlife to thrive in.
Airstream Caravans
Another little hidden gem on the island, Helen and her husband have been running Vintage Vacations for a number of years in a quiet little field in the centre of the island offering a little taster of yester'year and the opportunity to stay in one of their immaculate Airstream aluminium caravans, or Land Yachts.
Talk about bright on a day like today, the sun glared off the perfectly polished body but as I walked inside a 1960's decor made me feel much more welcome...as did the swiss roll which we all munched by the plateful!
Triptracker GPS recording of our route around the Isle of Wight
Cheesecake Pops!
Okay, be honest. How many of you saw this coming? After last week's cheesecake success, It was finally the perfect opportunity to give these little treats a try. The first time I remember seeing them was April, a year ago. I remember because I had not been home long after showing Martha how to make Cupcake Pops. I was looking at some of my favorite blogs and everywhere I looked, I started seeing chocolate covered balls on sticks. I mean everywhere. I was like, holy cow, Martha really has some heavy mojo. Then, I laughed at myself when I realized, Martha and I had nothing to do with it. The pops I was seeing were part of a Daring Bakers Challenge where tons of bloggers tackle a new dessert each month and that month they had coincidentally picked cheesecake pops inspired by the book Sticky, Chewy, Messy, Gooey. Well, I finally saw this book a couple of weeks ago in the bookstore, and I had to immediately have it. Let me just tell you, it is a feast for your sugar-loving eyes. When I flipped through it again last weekend, I was reminded of all those beautiful cheesecake pops and it seemed only natural for me to finally give them a go.
And, it didn't hurt any that I had half a plain jane cheesecake sitting in the refrigerator waiting to be experimented on.
I used a small ice cream scoop and scooped up as many balls as I could, trying not to scrape the graham cracker crust into it. I didn't want it to look ugly, you know. I guess, if I was going to make these on purpose, I would bake my cheesecake in a regular 2-3" high cake pan and not use a crust at all.
I got 12 easy, from half of the cheesecake. I could have probably squeaked out a couple more, but I might have eaten a few sections of cheesecake along the way. Maybe.
I didn't really roll these, but I did kind of shape them a little to make them more round.
And, then because they were lumpier than I am used to with the cake pops, I dropped each one in a small bowl filled with graham cracker crumbs and rolled it around to coat. This helped to shape them better as well.
Then, I popped them in the freezer for a few minutes to firm up. (Maybe about 20-30 min. for these.)
While they were chilling. I heated up some chocolate candy melts in the microwave (30 sec intervals, stirring in between) and got my sticks and decorations ready.
I went with teeny tiny hearts in red, white and pink. A hearts and jimmies mix in red, white pink and brown … and also just some dark chocolate that I chopped up in a mini food processor.
Note: I'm pretty sure a few of you are going to want to know where those baking cups came from. Check out www.confectioneryhouse.com
So, after the balls became firm, I dipped one end of my lollipop stick in some of the melted candy coating and then inserted it into the cheesecake ball. I immediately dunked the pop in a deep bowl of melted candy coating and then sprinkled to decorate. Each one was then placed in a styrofoam block to completely dry. Then, they went in the refrigerator to await their fate.
Note: It will really help if you use a bowl that is deep enough to completely submerge the pop in chocolate and remove in one motion. It also helps if your chocolate is on the thinner side. (You can melt a little shortening in it to thin it out some.) Once, you remove it, carefully tap the excess off while balancing the pop on the stick. You may need to rotate your hand so that gravity keeps the pop in place long enough for the chocolate to start to set around the base. Add the decorations before it sets too much also or they won't stick to the surface. These were slightly harder to manage than the cake pops. One… they were larger and heavier because of using the scooper. Two… the cheesecake texture wasn't as sticky as the cake pop mixture.
But… I think they turned out beautifully.
Let's take a closer look…
A little closer.
Closer.
Whoops, just couldn't resist. YUM-O-RAMA!
So, you say you don't want to do a balancing act to make all these on sticks. Here's another way you can do it. And it's easier.
Take your graham cracker-coated cheesecake ball and drop it in the bowl of melted candy coating.
Don't stir it. Just spoon some chocolate over the top until it is covered. Then, scoop it out with a spoon and tap off some of the excess by tapping the spoon on the side of the bowl. Then, just let it slide right off onto some wax paper. Insert your stick and add any decorations. Told you this was easier. I didn't tap these as much as I do regular cake balls because I was going for the Sticky, Chewy, Messy, Gooey look that Jill O'Connor shows in her book.
Messy looks good, too, don't you think?
If you want to make some Cheesecake Pops … you will need:
Cheesecake (Buy one if you want to get straight to the fun stuff. Shhh… I won't tell. You can also use this recipe.)
Mini ice cream scoop
Chocolate candy melts
Sprinkles
Lollipop sticks
Wax paper
Dark chocolate, chopped
Graham cracker crumbs
Dipping bowl
Styrofoam block
and…
Sticky, Chewy, Messy, Gooey if you want to feast your eyes on more messy yumminess.
You can also check the Google results for the Daring Baker's Cheesecake Pop Challenge and see tons more versions to drool over.
Enjoy!
Is Art Self Abuse?
The Guardian on line has a review of British artist Tracy Emin’s latest show at the White Cube Gallery, “Those Who Suffer Love”. Peter Conrad does the honours, you can read "Confessions of a saucy seamstress" here, and although snarky from time to time he does raise an this idea at the end of his piece.
“Perhaps Emin is at last admitting that art, at least for her, is a species of self-abuse.” Thinking about the nature of art as opposed to picture making it could be strongly contended that Emin is not alone. Even when the work is not as graphically sexual as Emin’s the process of the artist bearing their inner most thoughts and feelings is said to be the hallmark of great art. (Consider Bacon, consider Goodwin)
In the words of Ed Winkleman, “consider this an open thread” and add your two bob’s worth.
WFD Family Event, June
Come join me for some allergy-friendly BBQ and so much more on Sunday June 28, 2009 at 11:30am. Details on the Worry-Free Dinners site.
And for you NYC/Tri-State-based allergic adults, I'll be announcing a summer event for you very shortly. Stay tuned.
Authority Sites On The Rise
Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.
Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.
Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.
Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.
Friday, May 29, 2009
Alas, suddenly self-employed, yet surprisingly ...
After all the tumult of the last couple months (with the company I used to do contract business technology consulting for deciding to eliminate its Western region offices after the local director quit, propelling me out on my own unexpectedly) it feels good to have a solid public presentation of my work, which a website represents. I was fortunate enough to have my previous clients recognize the value of what I was doing for them so much that they decided to stay with me after the transition, so I'm not starting completely from scratch. However I still need to attract new clients too, and that's where the website comes in. One simply isn't fully established as a business so long as they don't have an online presence.
If you hear of anyone who needs the types of services I provide, it would be so greatly appreciated. The work I do teaching meditation to incarcerated teens is only possible so long as I don't have to go into a 9-5 in-office position to support myself, and the technical consulting work I do is also incredibly valuable to businesses that need help in and of itself. So you'd be doing both them and me a favor, as well as helping to make it possible for me to keep doing the afternoon service work.
I specialize in SalesForce.com CRM Implementation work, CRM Management for businesses that already have SalesForce set up but need help running it or optimizing it, as well as web development (particularly search engine optimized sites), software training, saas database design, and pretty much anything related to online business technology.
I know this is a very business-y, techie post while I am a blogger who is primarily spiritual inspiration oriented (check out my Indigo Ocean blog for my many articles on enlightened vision), but this is what is up for me right now. Living here in samsara, all parts of life have got to be incorporated into the realization of nirvana within what is. Dealing practically with survival needs is an intrinsic part of the path of realization, and every step of progress in that regard can be part of progress on all fronts. It's all about one's perspective, not about the thing itself.
Whenever I work with a business, I literally pray for them. In every interaction I go in with the intention of blessing them in some way, and at some level they seem to pick up on this. The relationship I develop with them goes beyond the business objective we are working on together, as we become humans in right relationship, healing our hearts and our lives together, while also getting work done.
I see it as holy work, bringing the light of spirituality into the lives of people who may have no idea it has anything to offer them. They feel the influence and that is all they know. That was my same motivation when I wrote my book. I know a lot of advanced theories and I thought of targeting the book to an advanced audience, but decided against it because I really wanted to reach those people who had yet to embark upon the spiritual path formally, and whet their appetite for spiritually opening. In the same way, I love going into the places where spirituality usually is thought to have no home, whether the prison or the boardroom, and lighting a spark of self-remembrance. You wanted an e-commerce website? Sure, and how about a shakti shot to go with it? Love it.
What would our world be like if even half the people who are deeply devoted to spiritual awakening decided to bring the work into the world of commerce? Would that not change business as usual? Is it needed there any less than in the prisons the less financially fortunate find themselves in? There are many types of prisons, some less comfortable than others, but all equally soul stifling.