Between PR Newswire and BusinessWire, around 2,000 press releases go out over the wires each day.Wow, 2,000 press releases! How many of those actually contain news? Noise from traditional PR tools across fragmented media channels are fueling bad pitches and stunts that have little or nothing to do with helping the client’s business.
As a result PR people are struggling to help clients stand out – in any way possible. But more isn’t the solution to any problem. Better is the answer. How do we improve?
We must embrace the visual.
Visuals decrease our word count and increase our effectiveness. And in a Web 2.0 society it's become cheaper and easier to make our efforts über visual. The evolution of news and search is making this visual leap essential.
The rest of this post is available as a free .pdf file you can grab here if you're interested. Oh and we also cross-posted this to Strategic Public Relations.
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