Enquisite seeks to increase the organic search traffic of a website. It fills the gap of the SEO market that lacks good metrics. I've recently seen a sprouting of SEO technology solutions whether analytics or automating optimization, so this is another entrant into this growing space. Here is a description of their solution:
"We offer an unprecedented level of rich, deep, automated keyword potential analysis and detailed segmentation that allows SEO practitioners to achieve orders of magnitude higher degree of organic search optimization. Algorithms take into account multi-variable optimization potential, not just query volume.
Bounce rate. Time on site. Actions. Conversions. And a host of other variables are woven into our optimization technology. It ensures that you spend your time and energy on optimizing the high potential keywords, not the ones that don’t matter."
Richard Zwicky is the Founder and President. He came up with the idea to create an algorithm that predicts consumer search behavior. Enquisite's technology seeks to predict who is most likely to buy a product, and then aggregates this data in a formula for pricing organic search results.
Mark Hoffman is the Chairman and CEO, who I assume Enquisite's investors brought in and a big catch for the company. As you may know, he was the Founder and CEO of Sybase and Commerce One, which were both billion dollar companies. Most recently he was CEO and President of Everdream, a software-as-a-service (SaaS) desktop management provider, which was acquired by Dell.
It will be interesting to see how effective their technology and analytics are, and how it will affect the SEO market. While their literature states it's for SEO practitioners, I assume it will be a threat to traditional SEO agencies and consultants. If you have the tools in-house with a decent marketing team, why would you need to outsource out your SEO effort? Enquisite is one of a few new companies that seeks to open the curtain behind the wizards of SEO. Let's see how this plays out.
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Tuesday, June 23, 2009
Tuesday, March 31, 2009
The Necessity Of Search Engine Optimisation
The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.
The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.
As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.
Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.
One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimisation' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.
It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.
It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.
If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.
About the Author: Internet marketing expert Thomas Pretty studies the key considerations needed when choosing a search engine optimisation company with a proven track record of results.
The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.
As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.
Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.
One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimisation' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.
It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.
It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.
If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.
About the Author: Internet marketing expert Thomas Pretty studies the key considerations needed when choosing a search engine optimisation company with a proven track record of results.
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