Showing posts with label startup. Show all posts
Showing posts with label startup. Show all posts

Wednesday, July 8, 2009

Startup Fundraising 101

My article at VentureBeat's Entrepreneur Corner is up:

"Startup Fundraising 101"

The slides in the article and below are actually from an older version, but the newest one was on my laptop that got stolen this past weekend. Not sure if I'm up for recreating this document since I can't remember all the minor tweaks (e.g. slide 12 mentioning Reed Hastings and Judy Estrin instead of Marc Andreessen) I did :(

Tuesday, June 30, 2009

Natalie Portman's MakingOf, Hollywood's Behind-The-Scenes Site

HatTip to Christine. Natalie Portman recently co-founded MakingOf which seeks to bring a behind-the-scenes look into the various creative processes in movie making. Christine Aylward is her Co-Founder and CEO. More from their site:

"MakingOf is a behind-the-scenes Web destination, founded by Natalie Portman and Christine Aylward, that provides an intimate, fresh look into the process of creating entertainment by the insiders themselves. Our mission is to champion the art and craft of entertainment creation. We started MakingOf because we realized that so much of what goes into entertainment creation is unavailable to the people who love and consume it the most. We wanted to give fans a way to experience that creation and learn from the insiders and thus MakingOf was born. When you visit MakingOf you will experience behind-the-scenes content, exclusive access to industry insiders, and an interactive, entertainment-focused community forum. It is your all-access pass to learn from and interact with actors, directors, producers, writers, and more. Film school for everyone! And film is just the start. Stay posted as we add additional features."

Here's a clip from the site, "Directing 201 with Shawn Levy, NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN | ON-SET"

Friday, June 26, 2009

Pickup Basketball and Company Crisis, Lenses Into True Colors

(heads up since this post has religious references)

"An entrepreneur shows his true colors in a period of crisis, not in a period when everybody is having success." — Giorgio Armani on the opening of his new $40 million Manhattan store in the middle of the recession.

When I saw this quote in Fortune magazine a couple of weeks ago, I immediately thought of personal experiences seeing people for who they are under intense, competitive athletic contests, such as pickup basketball. The mild mannered guy in my dorm or the well-liked summer intern became complete morons on the basketball court. One of them was a raving lunatic who prompted me to say outloud, "Who are you?"

In some cases you can excuse rude and unsportsmanlike conduct due to ignorance, especially if the offender rarely played basketball. But for those who knew how to play, there was no excuse or cover from the clear lens that pickup basketball provided into the character of people. On the basketball court, tortoise shells disappear and your character is naked for people to see. If someone you knew was already labeled as a prick, playing a few pickup basketball games confirmed these truths and probably enhanced your perception of their character deficiencies. It’s like bad skin in HDTV, pockmarks look like craters and wrinkles like canyons.

The same goes for crisis situations in a company, especially if you’re an owner or executive. The more at risk you feel, the more your raw emotions and character comes out. Are you going to step up and execute or are you going to fade away from the challenge? Are you going to remain a supportive team member or are you going to succumb, pointing fingers and backstabbing your colleagues?

One company I was advising had an executive with a sterling reputation; The ultimate “nice guy” loved by everyone in his past firms. But he never encountered a downturn in his prior companies. When this company came under financial distress, his true colors were revealed. He became like a man in the desert for 40 days without water. Nothing mattered besides his own reputation and stake in the company. Some of the employees were wondering who Mr. Hyde was that was sitting in Dr. Jekyll’s corner office. He shifted his responsibilities to his colleagues as he looked for his next position, which created more distress on the company. The company needed him to step up instead of trying to step out. He left before the company survived and turned the corner from their crisis.

This reminded me of Peter’s denial of Jesus during the intense episode of his arrest. Peter denied his association with Jesus three times because he was fearful of also being arrested and possibly facing death. Peter denied his greatest responsibility and commitment during this time of crisis.

Then he began to call down curses on himself and he swore to them, “I don’t know the man!”

Immediately a rooster crowed. Then Peter remembered the word Jesus had spoken: “Before the rooster crows, you will disown me three times.” And he went outside and wept bitterly.” — Matthew 26: 74-75


Is your company going through a crisis in this downturn? How are you responding? Are you satisfied with your performance? What areas can you improve upon? Are these situations allowing for a period of self-reflection? Would your colleague say these times are bringing out the best in you…or the worst? How do you know that?


Originally posted at InsideWork.

Tuesday, June 23, 2009

Enquisite Seeks to Change the SEO Market

Enquisite seeks to increase the organic search traffic of a website. It fills the gap of the SEO market that lacks good metrics. I've recently seen a sprouting of SEO technology solutions whether analytics or automating optimization, so this is another entrant into this growing space. Here is a description of their solution:

"We offer an unprecedented level of rich, deep, automated keyword potential analysis and detailed segmentation that allows SEO practitioners to achieve orders of magnitude higher degree of organic search optimization. Algorithms take into account multi-variable optimization potential, not just query volume.

Bounce rate. Time on site. Actions. Conversions. And a host of other variables are woven into our optimization technology. It ensures that you spend your time and energy on optimizing the high potential keywords, not the ones that don’t matter."

Richard Zwicky is the Founder and President. He came up with the idea to create an algorithm that predicts consumer search behavior. Enquisite's technology seeks to predict who is most likely to buy a product, and then aggregates this data in a formula for pricing organic search results.

Mark Hoffman is the Chairman and CEO, who I assume Enquisite's investors brought in and a big catch for the company. As you may know, he was the Founder and CEO of Sybase and Commerce One, which were both billion dollar companies. Most recently he was CEO and President of Everdream, a software-as-a-service (SaaS) desktop management provider, which was acquired by Dell.

It will be interesting to see how effective their technology and analytics are, and how it will affect the SEO market. While their literature states it's for SEO practitioners, I assume it will be a threat to traditional SEO agencies and consultants. If you have the tools in-house with a decent marketing team, why would you need to outsource out your SEO effort? Enquisite is one of a few new companies that seeks to open the curtain behind the wizards of SEO. Let's see how this plays out.