Sunday, June 28, 2009

REDC runs wrong advertisement

So, here I am on a cloudy Sunday afternoon assembling a new multimedia storage cabinet while flipping through the TV channels. I noticed one of those REDC home auction infomercials but was surprised when they mentioned a home in Stockton. "I didn't know there's an area called Stockton here in the Washington, DC metro area," I thought. The home being auctioned was actually in Stockton, California. I very quickly realized that all the homes in the infomercial were in Northern California. Apparently, REDC was accidentally airing a Northern California version of their infomercial here in the DC area. Oops!

I can't imagine many people in the DC area want to run out to a Northern California home auction. That looks like a half-hour's worth of advertising dollars wasted.

Update: REDC has been running the same Northern California ad on multiple channels, so either it's intentional (I can't imagine why) or someone really screwed up.

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